A LinkedIn plan built for pay-per-call, with leads by month two

Alota Media drives leads and sales for advertisers and publishers in pay-per-call. We learned the market first, then built a LinkedIn plan around it, with tools carrying the heavy part so Nigel's own work stays small.

Affiliate marketing · pay-per-call lead generationPortugalLinkedIn strategy build
At a glance
Who uses it
Nigel, working with advertisers and publishers
Engagement
LinkedIn strategy build
Timeline
Foundation in month one, leads from month two
Month 2when leads started coming in
The starting point

Where the week went

What the work looked like before we built anything. One problem, one system to fix it.

Alota Media, beforefrom the screen-shares and calls
every post landed onNigelrunning the business, with no time for a second job
1The market
Generic LinkedIn advice did not fit his market.
Pay-per-call has its own rules and its own words.
A plan written for everyone fits nobody in a niche.
2His time
The work on his side had to stay at a minimum.
No room for LinkedIn to become a second job.
How we worked

Find. Fix. Automate.

Connected along the way
  • LinkedIn logo
  1. 1Find: we watched the work

    Nigel explained what he wanted out of LinkedIn. Before writing anything, we learned pay-per-call marketing well enough to be useful in it.

  2. 2Fix: we made the job simpler

    One plan, tailored to what he sells, built step by step so he could see why each piece existed.

  3. 3Automate: we built what runs

    Tools carry the heavy part, so the work on his side stays at a minimum. Month one went on the foundation, on purpose.

The system

The Alota Media LinkedIn plan

A LinkedIn plan built for a niche market. Leads came in from month two.

The problem

Generic LinkedIn advice, in a market that has its own rules and words.

What we built

A plan built on the pay-per-call market, with tools carrying the heavy part.

Before

How LinkedIn content was going to work

  1. Step 1Find LinkedIn advice written for everyone
  2. Step 2where it hurtTry it on advertisers and publishers in pay-per-call
  3. Step 3Every post sits on Nigel's own deskon top of running the business
After

How the system runs

Each line is a hand-off the system now does. The orange line is the result a person checks.

what comes in
Nigel's goalswhat he wants from LinkedIn
Pay-per-call researchthe market's rules and words
what does the work
A plan built for himcustom to what he sells
Tools do the heavy partso his side stays small
what it makes
LinkedIn content logo
LinkedIn contentfor advertisers and publishers
the result
Leads from month twoin Nigel's words
who signs off
Nigel, at a minimumhis workload kept small

Month one went on the foundation. By the start of month two, leads were coming in.

  1. 1A LinkedIn content marketing plan tailored to Alota Media's market.
  2. 2Research into pay-per-call marketing first, so the plan speaks the market's language.
  3. 3Tools doing the heavy lifting, so Nigel's own workload stays at a minimum.
  4. 4A first month spent on the foundation, every step explained along the way.
What they see every day

The Alota Media LinkedIn plan

Alota Media · LinkedIn planmonth 1 to month 2Illustrative plan and leads
Built on pay-per-call, not on generic advice
Month 1: the foundation
Month 1Month 2
0 of 5foundation pieces done0leads this week3drafts for Nigel to review
Market research
pay-per-call rules and words, advertisers and publishers
In progress
Profile
rewritten for the people who buy calls and sell traffic
In progress
Content themes
3 themes, each one tied to what Alota Media sells
In progress
First posts
8 drafts, ready before the first one goes out
In progress
Weekly rhythm
3 posts a week, Nigel reviews the drafts
In progress
Tools carry the heavy part, so the work on Nigel's side stays small.
PlanPostsLeadsNotes
What changed

Before and after

LinkedIn advice written for everyone.
A plan built after learning pay-per-call, tailored to what Alota Media sells.
The risk of LinkedIn turning into a second job.
In his words: the work I need to do is at a minimum.
No plan, no foundation.
Month one on the foundation. Leads coming in by the start of month two.
in their words
Sabahudin works in a well-structured manner and explains every step of the way.
Read the full recommendation

Sabahudin works in a well-structured manner and explains every step of the way. He took a genuine interest in the field that I work in, and went out his way to learn more about pay-per-call marketing so that he can better help me reach my goals. We spent the first month laying down the foundation and by the beginning of the second month, I had leads coming.

Alota Media logo
Nigel WilliamsCEO, Alota Media · LinkedIn recommendation, May 2025
LinkedIn recommendation, May 2025Nigel Williams's recommendation

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Pattern

Niche-market LinkedIn lead plan with a light owner load

Learn the niche market first, then build a LinkedIn plan in its language for each buyer group, with Claude doing the heavy drafting so the owner's own work stays small.

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What they own now

Theirs, for good

  • The LinkedIn plan, built for the pay-per-call market.
  • The foundation laid in month one, and the reasons behind each piece of it.
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