From jargon that sounded like Greek to building her own workflows

Authique builds the voice and authority of founders and leaders on LinkedIn. We set up Pooja's own Claude Cowork workspace, wrote her business and her voice into one folder, and put her first routines on a schedule. Then she started building the next ones herself.

Strategic communication and authority building for founders and leadersIndiaDWY Coaching
At a glance
Who uses it
Founder and co-founder, done-for-you LinkedIn and coaching
Engagement
DWY Coaching
Timeline
April to May 2026
0routines on a schedule: daily, end of day, weekly, monthly
0plugins installed in her own Claude
0skills active from the start
The starting point

Where the week went

What the work looked like before we built anything. One problem, one system to fix it.

Authique, beforefrom the screen-shares and calls
everything waited onPoojaevery proposal and every client post, by hand
1The jargon
MCPs, Markdown files, IDs, skills, plugins, connectors.
Honestly sounded like Greek to me.Pooja
Wondered if I'd ever reach that level.Pooja
2Lead to client
A payment comes in.
Her co-founder runs the sales call.
Pooja drafts each custom proposal by hand.
And writes each client's LinkedIn content by hand.
3Her time
Three tools open to finish one piece of work.
No room to grow or take time off.
How we worked

Find. Fix. Automate.

Connected along the way
  • Claude Cowork logo
  • Claude logo
  • Gmail logo
  1. 1Find: we watched the work

    On the first calls she mapped her lead-to-client process step by step: the payment, the sales call, then a proposal and client content written by hand.

  2. 2Fix: we made the job simpler

    Started with the foundation, not the automation: one folder that holds her business and her voice, so nothing is explained twice. Sessions spread out to her pace of learning.

  3. 3Automate: we built what runs

    Installed the plugins and skills, put four routines on a schedule and built her first lead tracker and contact list workflows. Then she started building on her own.

The system

Her Claude Cowork workspace

Her own Claude Cowork workspace, her voice on file, and 4 routines on a schedule.

The problem

A founder doing every proposal and every client post by hand, in tools that sounded like Greek.

What we built

Her own Claude workspace with her voice on file and routines on a schedule, taught at her pace.

Before

How a new client got started

  1. Step 1Payment comes inclient
  2. Step 2Sales callco-founder
  3. Step 3where it hurtCustom proposal drafted by handPooja
  4. Step 4Client's LinkedIn content written by handPooja
After

How the system runs

Each line is a hand-off the system now does. The orange line is the result a person checks.

what comes in
Her Unstuck folderher business and her voice
Gmail and Google Drive logo
Gmail and Google Driveleads and contacts
what does the work
Personal Assistant logo
Personal Assistantplugin
Specialist Sub-Agent Builderplugin
Scheduled routinesdaily, end of day, Friday, monthly
what it makes
Daily briefing and end-of-day summary
Lead tracker and weekly contact list
Weekly and monthly reviews
the result
A workspace she runs herselfshe builds the next workflow
who signs off
Pooja reads and buildsSab helps when she is stuck
  1. 1The Unstuck Cowork folder on her machine, connected as Claude's memory, with her global instructions.
  2. 22 plugins: Personal Assistant and Specialist Sub-Agent Builder.
  3. 33 skills active: Onboarding Coach, System Review and First Week Guide.
  4. 44 scheduled routines: a daily briefing, an end-of-day summary, a Friday weekly review and a monthly system review.
  5. 5A daily lead tracker and a weekly contact list, saved to a file for now while the tracker moves to a tool Claude can edit.
  6. 6Her voice written down: About Me files filled from a writing-style analysis.
  7. 7A LinkedIn Content Playbook reference file.
  8. 8Live troubleshooting on her own machine when something breaks.
What they see every day

Her Claude Cowork workspace

Authique · Claude Coworkclaude desktop · unstuck folderIllustrative data
Scheduled · reads your folder before every run
Good morning, Pooja.
Your voice on fileYou review every output
Routine or workflowRunsLast runStatus
Daily briefingWeekdays, 8:30YesterdayNext at 8:30
Daily lead trackerDailyYesterdaySaves to a file
End-of-day summaryWeekdays, 18:30YesterdayScheduled
Weekly contact listWeeklyMondaySaves to a file
Weekly reviewFridays, 16:00Last FridayScheduled
Monthly system review1st of the month1 OctScheduled
Daily briefing · Wednesday 14 Octoberwork areas / admin / outputs
4 new enquiries in Gmail since yesterday
2 client LinkedIn posts due this week
Friday: your weekly review runs at 16:00
Building nextPlanned for the next sessions
Process Interview skillContent workflowLinkedIn outreachLead tracker into Notion
FolderPluginsSkillsScheduled
What changed

Before and after

Skills, plugins and MCPs sounded like Greek.
In her words: "Five sessions later, I wasn't just understanding them. I was experimenting with them."
Her business and voice explained from scratch each time.
One folder with her business and her voice that Claude reads first.
Leads and contacts gathered by hand.
A daily lead tracker and a weekly contact list, built as workflows.
Wondering if she would ever reach that level.
In her words: "I find myself constantly exploring new Skills, building workflows, trying different MCPs."
in their words
When we started, terms like MCPs, Markdown (.md) files, IDs, Skills, plugins, connectors, and workflows honestly sounded like Greek to me.
Read the full recommendation

When we started, terms like MCPs, Markdown (.md) files, IDs, Skills, plugins, connectors, and workflows honestly sounded like Greek to me. I would hear people talk about them and wonder if I'd ever reach that level. Five sessions later, I wasn't just understanding them. I was experimenting with them. One thing I appreciated most about Sabahudin was that he never taught to impress. He taught to empower.

Authique logo
Pooja MarwahFounder, Authique · LinkedIn recommendation
LinkedIn recommendationPooja Marwah's recommendation

Run this pattern on your own data

This case is now a pattern the Unstuck MCP is trained on. Connect it to your Claude and it looks for the same signals in your own tools, picks the one worth fixing first, and builds it with you.

Pattern

Founder's own Claude workspace with scheduled routines

The business and the owner's voice written down once, then daily, weekly and monthly routines and a lead tracker on a schedule, taught at the owner's pace so they build the next ones themselves.

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What they own now

Theirs, for good

  • Her Unstuck folder, her global instructions and her voice files, on her own machine.
  • The plugins and skills inside her own Claude.
  • The four scheduled routines.
  • The lead tracker and contact list workflows, and the LinkedIn Content Playbook.

Planned next: a content workflow, LinkedIn outreach, and the lead tracker moved into Notion.

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