A fractional COO with a content system and a clear core message

Hasan runs operations for FinTech, payments and PE-backed firms as a fractional COO. Sab built him a GPT content system for finding and creating LinkedIn content, starting with who he is, his core message and his audience.

Fractional COO · FinTech, payments and PE-backed operationsUK, USA and UAEGPT content system
At a glance
Who uses it
An independent fractional COO practice
Engagement
GPT content system
The starting point

Where the week went

What the work looked like before we built anything. One problem, one system to fix it.

Hasan's LinkedIn, beforefrom the screen-shares and calls
every post started withHasana busy COO and a blank page
1Posting
Starting out can be the hardest part.Hasan
Keeping up the pace is also challenging.Hasan
Who am I, what is my message, who is it for?
How we worked

Find. Fix. Automate.

Connected along the way
  • LinkedIn logo
  1. 1Find: we watched the work

    Started with the questions under every post: who he is, what his core message is, who his target audience is.

  2. 2Fix: we made the job simpler

    Turned those answers into a structure, so a post starts from his message, not a blank page.

  3. 3Automate: we built what runs

    GPT prompts that find content worth making and help create it. Posting stays with him.

The system

The GPT content system

A GPT content system for a fractional COO, built on his core message first.

The problem

Hard to start, harder to keep the pace, and no written core message to post from.

What we built

A GPT content system that starts with his positioning, then finds and creates the content.

Before

How a post got made

  1. Step 1Decide to post this week
  2. Step 2where it hurtWork out what to say from scratch
  3. Step 3Write it and post it
  4. Step 4Lose the pace the week after
After

How the system runs

Each line is a hand-off the system now does. The orange line is the result a person checks.

what comes in
Who he isa COO for FinTech and payments
His core messagewhat he stands for
His target audiencewho the posts are for
what does the work
Finding promptscontent worth making
Creating promptsa structure for each post
what it makes
LinkedIn posts logo
LinkedIn postsin his voice
the result
Content he can keep makingstructure instead of motivation
who signs off
Hasan postssome things stay with the person
  1. 1Positioning first: who he is, his core message and his target audience.
  2. 2GPT prompts for finding LinkedIn content that works for him.
  3. 3A structure and prompts for creating that content.
  4. 4A system built to make starting, and keeping the pace, easier.
What they see every day

The GPT content system

Hasan's content GPTcustom GPTIllustrative data
Find 4 post ideas for my audience this week.
Finding prompt · 4 ideas
The first 90 days: what I look at before touching anythingIdea
Why a new hire rarely fixes a broken processCreate this post
3 reports a board asks for that nobody ownsIdea
What a payments team's manual checks taught meIdea
Creating prompt · the structure
HookMost founders hire their way out of an operations problem.
StoryA team of 12, a process with 9 hand-offs, and one new hire who made it 10.
PointMap the work first. Then decide who, or what, does it.
QuestionWhat is the one process you would fix before your next hire?
Ready for Hasan to edit and post. Publishing stays with him. Draft ready
ChatPositioningIdeasDrafts
What changed

Before and after

Starting was the hardest part.
In his words: "As done-for-you as it gets."
No written core message or audience.
The system made him answer who he is, what he says and who it is for.
Keeping the pace depended on motivation.
A system he calls "very structured, thoughtful and very much actionable".
in their words
I wholeheartedly recommend Sabahudin as all the authority you will ever need for growing your Linkedin account.
Read the full recommendation

I wholeheartedly recommend Sabahudin as all the authority you will ever need for growing your Linkedin account. His Gpt prompts and system for creating and finding LinkedIn content that works for you is very structured, thoughtful and very much actionable. As done-for-you as it gets. It also forces you to think about who you are, what your core message is and who your target audience is. Starting out can be the hardest part, but keeping up the pace is also challenging and Sabahudin tries and manages to lessen the impact of these challenges to the greatest extent possible through his GPT content system. Naturally, some things are always going to be down to the individual using his content creation system. I 110% recommend Sabahudin to anyone looking to find a bit of structure, or just "themselves".

Hasan VeletanlicFractional COO · LinkedIn recommendation, July 2024
LinkedIn recommendation, July 2024Hasan Veletanlic's recommendation

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Pattern

Positioning-first LinkedIn content system

A busy expert's positioning (who they are, their core message, their audience) written down first, then prompts that find post ideas and draft posts from it, with the expert posting.

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What they own now

Theirs, for good

  • The GPT prompts and the content structure.
  • His written positioning: who he is, his core message and his audience.
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