AI used with craft: posts written for one audience, not everyone

The AFF Agency builds, fixes and scales affiliate programs. Jenny worked with Sab on LinkedIn content and vouches for how he uses AI: posts made for a specific audience, with lead generation designed in.

Affiliate systems and partner growth agencyLisbon, PortugalWorked together on LinkedIn content
At a glance
Who uses it
A founder-led agency
Engagement
Worked together on LinkedIn content
The starting point

Where the week went

What the work looked like before we built anything. One problem, one system to fix it.

The trouble with AI contentfrom the screen-shares and calls
the fix starts withThe audiencedecided before a word is written
1AI content
Most AI content reads generic.
Posts aimed at nobody in particular.
Engagement that never turns into leads.
How we worked

Find. Fix. Automate.

Connected along the way
  • LinkedIn logo
  1. 1Find: we watched the work

    Decide who the post is for before a word is written.

  2. 2Fix: we made the job simpler

    Use AI as a tool for the draft, then shape it by hand for that audience.

  3. 3Automate: we built what runs

    Content creation and management handled as one job, with a clear next step in every post.

The system

Audience-first content

Audience-first LinkedIn posts, in the words of an affiliate agency co-founder.

The problem

AI content that reads generic and is aimed at nobody in particular.

What we built

Pick the audience first, then use AI to craft posts for them, with lead generation built in.

Before

How a generic AI post gets made

  1. Step 1Ask AI for a post
  2. Step 2where it hurtTake the first draft as it is
  3. Step 3Post it to everyone at once
  4. Step 4Likes, no leads
After

How the system runs

Each line is a hand-off the system now does. The orange line is the result a person checks.

what comes in
The audiencewho the post is for
The next stepwhat the reader can do
what does the work
AI draftingused as a tool
Craft passtailored to that audience
what it makes
LinkedIn post logo
LinkedIn postengaging and targeted
the result
A post with a jobbuilt for lead generation
who signs off
A person approvesnothing posts unread

This map shows the way of working Jenny describes, not software built for her agency.

  1. 1Posts tailored to resonate with a specific audience.
  2. 2Content creation and management handled as one job.
  3. 3Lead generation designed into the post, not hoped for afterwards.
What they see every day

Audience-first content

Post editor · audience firstlinkedin draftIllustrative data
Who is this post for?
Head of growth, SaaS, affiliate program under 1 year old
LinkedIn
First AI draftFor everyone

Affiliate marketing is a powerful growth channel.

Many brands are using it to reach new customers.

Here are 5 tips to get started with your program!

Tailor to this audience
For this audienceCrafted

You launched an affiliate program 6 months ago. 40 partners signed up. 3 of them sell.

That is not a partner problem. It is a commission and tracking problem.

We fix both before we recruit anyone new.

Want the 1-page audit we run first? Comment "audit".

Speaks to one reader Names the problem they have One next step, built for lead gen
AI writes the first draft. A person decides who it is for and signs it off.
What changed

Before and after

AI used as a blunt tool.
In her words, AI used "to elevate content creation and management".
Posts for nobody in particular.
Posts "tailored to resonate with specific audiences", in her words.
in their words
I've had the pleasure of working with Sabahudin Murtic, and I can confidently say he's one of the most creative, clever, and approachable LinkedIn content creators I've ever come across.
Read the full recommendation

I've had the pleasure of working with Sabahudin Murtic, and I can confidently say he's one of the most creative, clever, and approachable LinkedIn content creators I've ever come across. What sets Sabahudin apart is his ingenious use of AI to elevate content creation and management for his clients.

The AFF Agency logo
Jenny GonzalezCo-founder, The AFF Agency · LinkedIn recommendation, January 2025
LinkedIn recommendation, January 2025Jenny Gonzalez's recommendation

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Pattern

Audience-first AI post drafting with a craft pass

Every post starts from one named audience and one next step, AI drafts it, and a craft pass in the owner's voice shapes it before the owner publishes.

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What they own now

Theirs, for good

  • The audience-first way of writing a post.
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