LinkedIn posts that stopped chasing likes and started real conversations

Traffic Family is an Amsterdam e-commerce marketing company that works with brands on commission. We made Niels's positioning explicit and built prompts he reruns himself, so his posts speak to the person who could buy.

E-commerce marketing · 20+ product websitesAmsterdam, Netherlands · remote-firstLinkedIn strategy and prompts
At a glance
Who uses it
Niels, CEO
Engagement
LinkedIn strategy and prompts
The starting point

Where the week went

What the work looked like before we built anything. One problem, one system to fix it.

Traffic Family, beforefrom the screen-shares and calls
the gap betweenLikes and leadsengagement that never turned into business
1The feed
Posts got reactions.
Reactions did not turn into anything.
No conversations worth the effort.
How we worked

Find. Fix. Automate.

Connected along the way
  • LinkedIn logo
  1. 1Find: we watched the work

    The posts already got engagement. What was missing was the part after the like: a real conversation with someone who could become a client.

  2. 2Fix: we made the job simpler

    Positioning made explicit, so every post has a target: the buyer, not the feed.

  3. 3Automate: we built what runs

    Prompts he can rerun himself, with the strategy behind them. In his words, both a prompt master and a LinkedIn strategist.

The system

The buyer-first post engine

Positioning plus prompts he reruns himself. Engagement turned into conversations.

The problem

Posts that got reactions, and reactions that went nowhere.

What we built

Clear positioning and reusable prompts, so every post speaks to a buyer.

Before

How a post ended, before

  1. Step 1Write a postNiels
  2. Step 2It gets reactions
  3. Step 3where it hurtThe reactions go nowhere
  4. Step 4No conversation, nothing back to the business
After

How the system runs

Each line is a hand-off the system now does. The orange line is the result a person checks.

what comes in
Positioningwho the buyer is, made explicit
The strategy sidewhat each post is for
what does the work
Reusable promptshe reruns them himself
what it makes
Posts for the buyer logo
Posts for the buyernot for the algorithm
the result
Conversations that mattervalue back into the business
who signs off
Niels postsand has the conversations
  1. 1Positioning made explicit, so the writing has a clear target.
  2. 2Prompts that write posts for the buyer, not for the algorithm.
  3. 3Prompts Niels reruns himself, whenever he needs the next post.
What they see every day

The buyer-first post engine

Traffic Family · Prompt libraryNiels's promptsIllustrative data
Who every post is forAn ambitious e-commerce brand that wants more sales and would rather pay on commission.
The buyer's question
one question a brand founder asks before signing
Run
Behind the numbers
one result, explained for the buyer
Rerun anytime
The commission model
how we get paid, in plain words
Rerun anytime
PositioningPromptsPostsConversations
What changed

Before and after

Posts got reactions that went nowhere.
In his words: I get valuable conversations that bring value to my business.
Writing for the feed.
Writing for the person who could buy, with the positioning made clear.
in their words
I get valuable conversations that bring value to my business. Sabahudin is both a prompt master and a LinkedIn strategist.
Traffic Family logo
Niels ZeeCEO, Traffic Family · LinkedIn recommendation

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Pattern

Buyer-first positioning and reusable post prompts

The owner's positioning made explicit, then turned into prompts the owner reruns for every post, so posts speak to the person who could buy and lead to conversations instead of likes.

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What they own now

Theirs, for good

  • The prompts, which he reruns himself.
  • The positioning behind them.
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